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Effective, Optimized, and Engaging Web Content

Imagine a website where every word grabs attention, strengthens your visibility in search engines, and accurately reflects your expertise. Through a blend of human editorial skill and advanced artificial intelligence tools, we create and optimize content that speaks to your audience, and that Google understands.

A Complex but Strategic Challenge

These days, simply producing content isn’t enough. It needs to be well-structured, relevant, optimized, and authentic. Many businesses end up with poorly written pages or duplicated blog articles that harm both their image and their SEO. Our mission? To transform your ideas and texts into web content that performs, reads naturally, and ranks well.

Our Integrated Approach

For every project, we assess what's really needed: cleaning up or partially rewriting existing content, creating new service pages or product descriptions, or writing full blog articles. We use smart tools (NLP, semantic analysis, keyword discovery, AI-assisted ideation) to complement our writing expertise and structure content with SEO in mind:

Content auditing and enhancement: removing redundancies, enriching semantics, optimizing titles and metadata
Tailored copywriting: service pages, blogs, product sheets, crafted for your audience
Editorial strategy: tone guidelines, content calendars, strategic topics
Built-in SEO: keywords, page structure, performance, internal linking

Human Expertise Meets Smart Tools

We combine human storytelling skills with AI-powered solutions to:

analyze competitors and uncover underused keyword opportunities
suggest engaging titles and efficient content structures
check readability, tone, spelling, and consistency
generate fast iterations and content variations for validation

This synergy ensures a professional, relevant, and scalable content output.

A Real-World Example

A local craftsman’s website in Geneva was cluttered and unclear poorly structured pages, duplicate content, and missing visuals. In just a few weeks, we:

restructured each page to match user search intent
rewrote key sections for clarity and authenticity
added SEO titles and meta tags
enriched product pages with long-tail keyword targeting
launched a monthly editorial plan for continuous growth

Result: a 40% increase in organic traffic by the second month.

What You Get

Optimized content: text, structure, SEO, and links
Ready-to-publish material: blog posts, pages, product copy
A personalized editorial calendar
Performance reports (traffic, ranking, engagement)

Want to Improve or Create Impactful Content?
Let’s define a realistic and effective editorial strategy to boost your visibility, showcase your expertise, and keep visitors coming back.

→ Let’s talk about your content goals
→ Or contact us at: info@codedev.ch