Web Traffic Analysis - Custom Dashboards & Insightful Reporting

Web Traffic Analysis & Actionable Reporting

Tracking your audience is no longer enough. To manage a website effectively, you need to understand how visitors navigate, what captures their attention, what creates friction, and how to improve overall performance. We implement reliable tracking tools and clear dashboards to help you make informed decisions.

Our Approach

We analyze your web traffic by combining multiple data sources: Google Analytics 4, Search Console, Matomo, Hotjar… We cross-reference this data with your business goals to create useful, understandable, and actionable KPIs. No generic automated reports, just focused analysis that helps you grow.

Tools and Metrics We Track

1. Organic, direct, referral, and campaign traffic
2. Bounce rate, session duration, page views
3. Entry and exit pages, conversion funnels
4. SEO performance (queries, rankings, clicks)
5. User behavior (heatmaps, clicks, scrolls)
6. Mobile performance and page speed
7. Custom goals or events (form submissions, purchases…)

Visualization and Reporting

We build visual, readable, and custom dashboards using:

• Looker Studio (formerly Data Studio)
• Matomo (self-hosted if needed)
• Monthly or one-off PDF reports

What You Get

• A clear view of your audience trends
• Insights into drop-off points and friction areas
• Concrete recommendations to improve performance
• Reporting tailored to your level (technical or non-technical)

Sample Use Cases

• Setup of a clear and structured performance reporting system
• Creation of a complete dashboard to monitor website activity
• Global traffic and key performance tracking
• Custom dashboards for traffic and engagement analysis
• In-depth audience and behavior reporting

Want to gain clarity from your data?

Contact us to set up a custom dashboard, request an audit, or start monthly tracking.

→ Let’s talk about your needs
→ Or write to us at: info@codedev.ch