Should you still be creating a website in 2025, or banking everything on LinkedIn and Instagram ?

Website or Social Media: Which Should You Choose for Your Digital Presence in 2025?

Is it still useful to create a website when most of your clients find you on Google, LinkedIn, or Instagram?
More and more local businesses are asking that question today.

Some freelancers or shop owners even decide to skip the website altogether and rely solely on free platforms.
At first glance, it seems logical: it’s fast, easy to use, and it works... sometimes.

But in the medium and long term, is that really a solid digital strategy? Here's why having your own website still matters, even in 2025.

Social platforms are powerful... but you don’t control them

There’s no denying the strength of platforms like Google Business, Instagram, or LinkedIn. They offer fast, free visibility and let you interact with your community.

But that visibility comes at a cost, you’re a tenant, not the owner.

• You don’t control the design or structure of your pages
• Algorithms change constantly, affecting your reach
• Your content is buried in endless feeds without order
• Your data, traffic, and performance depend entirely on third-party tools
• And most importantly: if your account is suspended, hacked, or deleted... you lose everything

A website is your stable, professional, and long-term space

A website, even a simple one, is much more than a “nice-to-have.” It’s your digital business card, your reliable contact point, and your foundation for online communication.

• It belongs to you, with no platform dependency
• It reflects your brand, positioning, and expertise
• It helps you appear on Google with your own keywords
• It centralizes all your key content: services, forms, portfolio, legal info, etc.

No social platform gives you that level of control over your content.

The smart approach: use both strategically

This isn’t about choosing between a website and social platforms. It’s about combining them smartly.

At CodeDev, we often recommend:

1. Using social media to attract attention (posts, stories, local visibility)
2. Using your website to convert, reassure, and structure your content
3. Connecting tools (forms, analytics, blog, SEO…) to support long-term growth

This mix allows you to diversify your digital presence and build a sustainable strategy.

Real-world lessons: mistakes that cost more than expected

We’ve seen real situations where not having a website became a problem:

• A wellness professional lost their Google Business profile due to a technical error
• A local shop had its Instagram account hacked, with no recovery option
• A consultant had no way to present services clearly without a dedicated site

These cases are far from rare. Platforms evolve, but your website stays.

Key takeaways

Before you decide, keep these points in mind:

1. Social platforms are helpful, but unstable and impersonal
2. A website is a reliable, scalable, and professional digital asset
3. It adds legitimacy to your business and belongs 100% to you
4. The best combo: use social media to drive traffic… to a well-built website

Think your business doesn't "need a website"?

Let’s talk. Together, we can bring consistency and clarity back to your digital presence.

→ Let’s talk about your project
→ Or write to us: info@codedev.ch